Making Sense Of Website Statistics

Every website owner wants lots of traffic directed to their website, but this can sometimes involve spending a lot of time and money. Fortunately, most website owners can increase their return on investment simply by paying closer attention to their website log files. Most website hosting companies have special software installed that will process these website log files and display the information in an easy to read format. From this information website owners can get an understanding as to how many people are visiting the website, where the visitors are coming from, where they are entering and exiting the website, the average number of page views per visit, and many more interesting facts. These statistics will allow you to better analyze the effectiveness of promotional campaigns and give you some insight as to how you can tweak your website to increase your return on investment.