Most webmasters know that Adsense generates a sizeable source of additional advertising income. That is why most of them use it to go after high paying keywords. They have with them the lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money they expected to come rolling in is not really coming in.
What is it that they are doing wrong?
Having the pages is with the proper keywords is one thing. But driving visitors to those pages is another matter and often the factor that is lacking.
The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.
Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your Adsense earnings.
A typical website have menu links on each page. The wording on these links is what grabs a visitor