The Importance of Keeping Content Up to Date
Imagine you're the owner of a successful car dealership but when your customers look at the cars listed on your website they notice that the cars are a month or so old or, even worse, they call you only to find out that that dream car they were looking at sold a week ago? This is hardly going to give them much confidence in the rest of your offering. On the other hand, imagine your web site has information that is accurate and up-to-date, where you can update car listings after a sale to respond to visitor queries and do all this easily, painlessly and without even phoning your website company? That, in a nutshell, is an effective website content management system.
The website is a work horse
I often ask people, do your sales people sleep at night and take breaks for lunch during the day?... They look at me like I